Editorial Principles

These principles govern everything published on NonPro Football. They exist so you can judge our journalism on its merits — and hold us to it.

1. Accuracy before speed

Every article is based on publicly available reporting from established football media. Key facts are attributed to named sources in the text (“The BBC reports…”, “According to the Guardian…”). We never invent results, scores, quotes, transfer fees or names. If a detail is unclear in our sources, we leave it out.

2. Original writing, always

We report the same facts as other outlets — facts are free — but every sentence on this site is written from scratch. We do not copy, lightly rewrite or spin other publications’ work.

3. Transparency about AI

NonPro Football is an AI-assisted newsroom. Articles are produced with AI assistance and carry a clear note explaining this. Our bylines are AI-generated editorial profiles with defined beats — not real people — and are labelled as such wherever they appear. We believe transparency about how a story was made is part of accuracy.

4. Independence

We are not affiliated with any club, league, betting operator or agency. No one outside the newsroom decides what we cover. Any future commercial content will be clearly labelled and kept separate from editorial coverage.

5. Corrections, promptly and visibly

When we get something wrong, we fix it quickly. Material corrections are flagged with an update note and a fresh timestamp. Readers can report errors via our contact page — every report is reviewed.

6. Taste and fairness

We cover the game hard but fairly. We do not publish speculation about people’s private lives, and we take particular care with stories involving health, grief or young players.